PressEnter Group and Flows enter partnership for iGaming advancements

PressEnter Group has unveiled a strategic collaboration with Flows， a no-code automation platform.

Effective immediately， the partnership aims to introduce advanced automation technology to PressEnter Group's iGaming brands， focusing on operational efficiency and customer engagement without the need for traditional coding.

By incorporating Flows' no-code automation platform， PressEnter Group seeks to streamline its operational processes， bringing forth potential improvements in customer engagement within its iGaming portfolio.

Raymond Saliba， PressEnter Group Head of Technical Management，Online Casino Games stated: "This collaboration is not just a technological leap; it's a strategic move aligning with our mission to constantly innovate and provide superior gaming experiences."

Flows CEO James King stated: “It’s a great moment for us at Flows to have PressEnter Group， a leading name in the iGaming industry， incorporate our no-code technology across their brands.

"This partnership is a testament to the industry’s growing recognition of our innovative approach and its potential to elevate the player experience. PressEnter Group’s decision to adopt our platform is reflective of our industry's steps into a new era of enhanced engagement and efficiency.”

The partnership follows PressEnter Group's appointment of Hampus Eriksson as Deputy CEO. Eriksson， previously serving as CPO， played a role in the expansion of XLBet into Romania and Ontario， the latter being a notably competitive market post the 2022 online gaming regulatory regime change.